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Marketing Series :: Creating Your Brand

Friday, August 23, 2019

Buyer Helpful Resources & Blog Posts Seller Helpful Resources & Blog Posts Showpig News Showpig.com Marketing Series

Why you NEED a brand!

Creating a brand that represents you and your operation is imperative to being successful and marketing your livestock. There are a few things that are very important to remember when creating your brand, logo and even a slogan! Below are 5 tips that we believe are crucial when considering what your brand is!

Create the foundation.

Why do you do what you do? What purpose does your operation have? What do you want people to know about you? Before anything else, you need to determine your WHY. You want people to understand your brand and why you’ve made the choices you have. Sit down and maybe even lay out why you raise and sell show pigs. When thinking about these things, you may even get ideas for what you want your brand to look like. Just remember that every visual thing about your logo and brand is something that will give a customer or the “viewer” a clue into who you are and create a feeling in them. What feeling do you want them to get?

Who are your customers?

Do you know the answer to this? Who do you want to target? This is another part of laying the foundation to building your brand. Consider the following things:

  • Demographics (who, where, why, age, 4/H, FFA, show pigs, registered, commercial, etc.)
  • What motivates your customers?
  • What are their goals?

Let these things help you to define who your customer is and what they are looking for so you can build your brand around that.

What is your story?

Everyone has a story as to how their operation or farm got it’s start. Did you start it? Did a family member? How long have you been in operation? How did you get to where you are today? These are all important questions to not only answer, but to relay to your customers! People want to know about people and telling your story to your customer base makes you more relatable and attainable. Once you have established your story and what you want to tell people, find a way to use that story to establish what your values are as an operation. What principles do you stand on? Integrity? Hard Work? Leadership? Whatever it maybe, make a list of all the things that you want to stand for as an operation, and then narrow it down to 3-5 words that really explain you. These will be the core values that people will know you for!

Creating your Brand.

Once you can answer all of the above, it is time to really create your name and logo! Obviously in the world of livestock, we often land on using our own name to build our brand, and that is great! Your name is something you can stand on and hopefully transfer to future generations! If you choose not to use a family name, build your name and brand around something that has meaning to you and has that “story” behind it. Just remember, less is more! When creating ideas for a logo, after you have landed on a name, colors are key! They need to compliment each other while also standing for the feelings you would like to evoke in your customers. Look at the chart below to learn what different colors can create different kind of emotions and thoughts in people.

Image result for what different colors mean in a logo

Last but not least…. THIS WILL NOT HAPPEN OVERNIGHT!

Building a brand, establishing who you are and creating name/logo, takes time! Don’t rush this process! Give yourself time to really narrow in on what you want people to know about you and what you want your brand to look like!

Contact the Showpig.com team and let us help you start building the brand today!

Katey Brattain 765-720-2769

Stacey Watje 209-604-2542

Emily Miller 419-575-5999

Taylor Miller 419-822-1796

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