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Tips and Tricks of Online Marketing

Wednesday, December 16, 2020

Breeder Central

Since the creation of nearly 20 years ago, the internet has become an essential entity in people’s lives. We live in a digital era where everything can be accessed through a click or swipe of your finger. Our online marketing options are designed to aid the instant gratification world we live in and get your advertising out there. This includes email and web searches. Don’t think email blasts, banner ads, and website advertisement are important? Keep reading for more information on why they need to be a part of your marketing plan.

Email Blasts

The majority of breeders tend to overlook the value of email marketing. Email blasts are a great way to advertise and engage with your customers, especially if you have an upcoming online sale or live event, new product or service, or just want to educate potential customers about your brand and what you have to offer. We understand that creating an email blast yourself can be challenging, but that is where we come in. The number of email subscribers is big, and we have the ability to advertise for you to a very large audience. Our subscriber list includes over 20,000 swine only emails. At the normal email blast rate, that’s less than $1.60 per email (but if you keep reading, there might be a deal in-store to make the number even lower!)

Email blasts are important because unlike social media, this form of marketing is very targeted and delivers a specific message to whoever may receive the email, without hundreds of other ads around it. Most of you have probably been there, especially in the thick of sale season, where every post to Facebook is someone trying to sell their livestock. Eventually, you probably just keep scrolling and scrolling, leading to many people missing important sale information on social media. That is the beauty of an email blast! No scrolling, just a targeted ad reaching the fingertips of everyone on our email list.

On top of all of this, social media algorithms are changing constantly and are hard to keep up with. There is no guarantee that your Facebook advertisement will reach the people you want, especially without a boost. On the other hand, just about every person, in every generation, accesses their email every day. Email blasts are a great way to ensure you have marketed to every facet of your customer base, directly to their inbox.

What about a banner ad?

On your daily web search, looking into the online sales for the day, do you notice the banner ads at the top of the page? We bet you do! Whether it is advertising your upcoming sale, a new boar, or whatever it may be, banner ads work!

The human attention span is getting smaller and smaller, with some saying now that it only lasts about 7 seconds. When people land on a page and start scrolling down, what is going to catch their attention? The flashy motion of a quick banner ad popping up at the top of the page. Banner ads are a great way to let go to work for you as well. Thousands of people access our page every single day, and we guarantee that many of these people are not your social media followers. A banner ad gives you another level of advertising, on a platform that reaches a wide variety of customers. Below are some examples of successful banner ads provided by!

What is the purpose of an email blast or banner ad? Well, it is ultimately to make you money. But truthfully, it all drives back to the necessity of your website. Emails and banner ads are directly linked to either your online sale or your online presence. Both make your customer base take an action that will make you money in the end. On sale day, you can drive customers to your online sale with If you are advertising a boar, a banner or email can send clients straight to your website to learn more about your stud—leading them to pick up the phone and order semen. Or maybe you are just getting started and want people to learn more about your brand and what you have to offer? We can send a wide variety of potential new customers to your site with a well-placed ad on our website or a specially tailored email. All this also gets you a weekly report on clicks and impressions your banner ad received, and we fully expect you to be impressed by the numbers.

Yes, we are biased, but we know these marketing options are cost-effective when evaluating the number of eyeballs it reaches, the number of clicks our customers see, and the price compared to other marketing options in the industry.

In case we haven’t convinced you yet, we are including some limited time specials! Through December 28th we will honor a 1 week featured ad for only $100 and/or an email blast for $275. You can purchase these discount ads and redeem them for your busiest sale season, so don’t wait!

Interested in taking your online marketing or website to the next level? Let us help! Contact the team and let us help you get started!

Katey Brattain 765-720-2769

Stacey Watje 209-604-2542

Emily Miller 419-575-5999

Taylor Miller 419-822-1796

Tonya Fender 937-402-6599