Showpig News
Abby Davis, Mountain View, Oklahoma, is joining the Wendt Group as the Marketing Brand Manager. In her role, Davis will work to elevate brand awareness for all TWG entities and cultivate a loyal community of buyers for all divisions.
“Joining the team at Wendt Group has always been a dream, and when I got the opportunity I had to take it. The passion I have for this industry aligns perfectly with the Wendt Group, which makes me excited for the future! One of my main goals with this company is to be an aide for buyers and breeders and help propel their business to the next level. I can’t wait to be a part of this team and work side-by-side with each and every one of you,” said Davis.
Most recently Davis was an Account Coordinator with Midan Marketing, where Tyson Fresh Meats was her main client, giving her unique opportunities and experience marketing in a different segment of the pork supply chain. Her role focused on promoting beef and pork products to restaurants by marketing innovative ways for chefs to use these products in their menus.
“TWG is delighted to welcome Abby to the team as our new Marketing Brand Manager. Abby is a talented and creative person who’s passion for the livestock industry, marketing and communication is going to be a huge asset to our team as well as our audiences,” says Megan Wendt, Vice President and COO of The Wendt Group. “Abby strives to serve others and brings excellence to all that she does. We are so excited about the positive energy and ideas she will bring to TWG,” expressed Wendt.
Davis plans to use her experience and creativity to focus on marketing strategies and activities that strengthen brand messaging and support those in the livestock community that engage with the brands. Her role will focus on the buyer relationship across all divisions and helping to connect buyers to sellers through technology across multiple platforms.
Abby and her husband, Nathan Davis and their two dogs, Ruger and Marty recently moved to Oklahoma where they run Gen1 Show Pigs. When Davis isn’t working, she can be found behind a camera fueling her passion or cheering on any Arkansas Razorback sports team. Abby is a huge brunch and coffee fanatic, and also loves to visit national parks and hanging out with friends and family whenever she gets the chance.