Summer in Louisville, Kentucky brings a lot of fun attractions for all! We are excited to be back for another National Junior Summer Spectacular and Summer Type Conference. Our team is partial to a few places beyond the barn in the Derby City and we cannot wait to share them with you!
We enjoyed a jam-packed week at The Exposition in Indianapolis, and the Showpig.com crew is ready to do it again this week in Springfield, Illinois. Springfield may be known for being the capital of Illinois, but the last week of June it’s also the home of the Team Purebred National Junior Show and the Certified Pedigreed Swine and American Berkshire Association Summer Type Conferences. Show pig enthusiasts from all over the country will flock to central Illinois to take part in the festivities. If you’re heading to Springfield, we have some things to do beyond the barn.
Jackie Lackey, Haskell, Texas, has joined The Wendt Group as a Business Development Consultant and also Interim Director of Marketing. In her consulting role, Lackey will work with the team to develop new and innovative tools to help sellers ‘do business better’ and continue to attract buyers to the industry’s leading online auction platform. Temporarily, Lackey will also lead the team’s strategic marketing efforts for Showpig.com. By recognizing needs within the industry and listening carefully to both buyers and sellers, Lackey will steer products, services and content relevant to all customers and audiences.
We love sharing our favorite places to visit beyond the barn with you as we travel the country to different pig shows. This year, The Exposition has moved to Indianapolis, Indiana. This is closer to home for most of our team. As a result, we have a ton of places to share with you! Find the category you are looking for and click the name to get to the website.
A summer tradition will continue as trailers flood Des Moines, Iowa next week. However, this year the trip’s destination is The Recovery, hosted by Team Purebred, Certified Pedigreed Swine, and American Berkshire Association. Whether Des Moines is an annual trip for you, or this is your first time in the Hawkeye state, our team put a list together of their favorite places to go beyond the barn!
Lighting is everything! In order to maximize your sale photo potential, breeders should take a hard look at the lighting in their picture pen. It doesn’t have to be fancy, expensive, or complicated—but putting a focus on lighting with some of these easy, cheap solutions can definitely help your photos stand out from the crowd. According to our friends at Learn Livestock Photography, there are two key elements to getting better photos: how much light you have in your picture area and where the light is coming from.
A picture is worth a thousand dollars? That might not be how the saying goes, but a good picture is worth a lot when offering your animals for sale online. While some people will still travel to your farm to look before the sale, a picture still plays a large role in every bidder’s purchase decision.
The National Junior Swine Association kicks off the new year with the Southeast Regional in Perry, Georgia this week. With a record number of entries, an abundance of trailers will be making their way to the peach state. Luckily if you are looking for places to check out beyond the barn, our team has you covered.
In a world where social media reigns king, how important are print advertisements anymore? Even in today’s digital world, print advertisement is a key area of marketing that will make your marketing strategies well rounded. In the livestock industry, print advertisement will never go out of style. Below are some key reasons why print ads are still relevant and some tips to think about when designing your next ad!
Establishing social media pages for your livestock operation is an essential part of marketing your operation in today’s day and age. While it seems most breeders gravitate towards Facebook, there is value in also using Instagram, Twitter, and even Snapchat. With all of these social media tools, it is important to utilize them in the correct way to maximize your online presence. So how are you supposed to navigate the social media marketing world? Below are some tips to consider and think about when using social media to advertise and market your brand.
Since the creation of Showpig.com nearly 20 years ago, the internet has become an essential entity in people’s lives. We live in a digital era where everything can be accessed through a click or swipe of your finger. Our online marketing options are designed to aid the instant gratification world we live in and get your advertising out there. This includes email and web searches. Don’t think email blasts, banner ads, and website advertisement are important? Keep reading for more information on why they need to be a part of your marketing plan.
In today’s world, with social media platforms like Facebook and Instagram serving as incredible marketing tools, many of us can have second thoughts about creating a website. With the time, work, and cost a website can entail, some of you may be asking the question, is having a website really necessary? The answer is YES! Below are some of the main reasons you should launch a website for your business, and some helpful tips to consider when building your site.
Creating a brand that represents you and your operation is imperative to being successful and marketing your livestock. There are a few things that are very important to remember when creating your brand, logo, and even a slogan! Below are 5 tips that we believe are crucial when considering what your brand is!
You’ve browsed the website, you’ve clicked refresh hoping the backdrop is uploaded, you’ve eagerly waited for the print to arrive in the mailbox, you’ve framed their work and hung it on your wall, but have you ever taken the time to thank the photographer behind the camera?